Last Updated on November 11, 2021 by Akan
Every! Reasonable Nigerian musicians that don’t wanna die broke must now embrace You…Tube.
Not Apple music, not Spotify, not audiomack, not boomplay, not shazam.
Well live events are exceptional, but some live events cannot be banked upon when the organisers already spent more than their expected profit to pull the event together… At this time it becomes a promotional event or even worse a charitable gathering.
Guest appearances, merchandise sales are other lucrative sources of income for talented musicians. And don’t even suggest to me cd sales because the funeral of that guy took place in 2010 that was 11 years ago!
Since that time Nigerian musicians have been making huge amounts of money online and via new technology media.
As we all know, there are levels to everything including levels to how musicians earn on YouTube.
Being an A-list artist robs on so many avenues and YouTube is not an exception, as the novel source of online entertainment has seen an immense growth amongst the new generation youths. And this trend is only increasing with each passing day.
Today we want to dive deep into how much money one of Nigerian flamboyant musicians makes on Youtube. Not just how much he makes but also how he makes the millions and when.
Of course you already know who that person is ….. O…B…O DAVIDO!
Lets continue and see how much does Davido earns on Youtube.
The Source (Ways Popular Nigerian Musicians Makes Money on Youtube)
Mr. Eazi complaint about the penny he made from YouTube gives us a little glimpse into the actual amount some A-list celebrities can make on YouTube for instance.
Before we go deep on that let’s see what YouTube themselves has to say about content creators earnings.
Ways to make money in the YouTube Partner Program
You can make money on YouTube through the following features:
- Advertising revenue:
- Get ad revenue from display, overlay, and video ads.
- Channel memberships: Your members make recurring monthly payments in exchange for special perks that you offer.
- Merch shelf: Your fans can browse and buy official branded merchandise that’s showcased on your watch pages.
- Super Chat & Super Stickers: Your fans pay to get their messages highlighted in chat streams.
- YouTube Premium Revenue: Get part of a YouTube Premium subscriber’s subscription fee when they watch your content.
Now the magic lies here
What is RPM
Revenue Per Mille (RPM) is a metric that represents how much money you’ve earned per 1,000 video views. RPM is based on several revenue sources including: Ads, Channel memberships, YouTube Premium revenue, Super Chat, and Super Stickers.
How Much does YouTubers Actually Make?
Google pays out 68% of their AdSense revenue, so for every $100 an advertiser pays, Google pays $68 to the publisher.
The actual rates an advertiser pays varies, usually between $0.10 to $0.30 per view, but averages out at $0.18 per view.
On Average the YouTube channel can receive $18 per 1,000 ad views. This equates to $3 – $5 per 1000 video views.
Now let’s see CPM … the advertisers perspective.
- Cost per 1,000 impressions (CPM) is a metric that represents how much money advertisers are spending to show ads on YouTube. You’ll see a few different CPM metrics in YouTube Analytics:
- CPM: The cost an advertiser pays for 1,000 ad impressions. An ad impression is counted anytime an ad is displayed.
- Playback-based CPM: The cost an advertiser pays for 1,000 video playbacks where an ad is displayed.
Coming from the adsense world its very clear to me that advertisers definitely pay more for high valued reputable channel (note that down)
In May 2020 the Afro-pop singer Mr Eazi with 1 million youtube subscribers and 126 videos on YouTube made a tweet on twitter revealing and complaining about how he earned low on his video that had 10 million views.
He claimed Youtube only paid him 5,000 dollars for that video thats 2 million Naira Nigerian values in 2020.
He is quoted saying
“Looking at this 10 million streams on this song on this platform… its amazing how that translates to less than $5000 in revenue! Magic Stuff!! Thus is the story of the hit song lol” He wrote…”
Yes that is possible. Youtube has introduced and revealed other source of revenue because of situations like this where a video can only make a penny from ads.
Shot videos don’t do well on ads. That’s why if you check the top Youtube earners you will see that their average video time lapse is 8-9 minutes.
In the same year 2020 Forbes published an article where they claimed that the richest youtube earner is a 9 years old boy named Ryan Kaji.
Ryan has 12.2 billion views, 41.7 million subscribers and he has garnered a whooping 29.5 million dollars from youtube so far.
That is a huge figure of course… the same goes with the 9 top earners below him.
Now here is where the story got more interesting
Fasten your seat belt.
The Facts (How Much Youtube Pays Davido Yearly)
Davido being an A-list artist and the Richest Nigerian Musician with high international value is going to have a high RPM and almost all revenue making tools on Youtube on.
This is why using Mr Eazi earning figure above as a reference is a little bit flawed.
But still hang on. We will get some figures out soon after the math.
Another help we got when researching this subject matter is from a brave Nigerian youtuber Tayo Aina. In his video “ This is How Much Youtube Paid Me For a Video with 1 Million Views! “….. he revealed some figures and how a small amount of money Youtube paid him for the entertainment videos he posted.
One video was J Cole’s live performance in Nigeria in 2018.
According to Tayo Aina the video made 1 million views but he got paid 150 dollars same thing occurred with Cardi B.
But you can believe that figure at heart, because he confirmed that the reason was because he was not the owner of the video. But that’s just to give you a glimpse of how much some pop music videos can make.
(especially when they are not a celebrity or when its not the celebrity themselves that posted the same video, because if its J Cole or his authorised record label that posted that video, they would have earned more than that figure posted by Tayo.
Now the interesting part.
Let’s see Davido’s earning stats on Youtube.
Since the beginning of this year Davido has published around 23 videos on his Youtube channel.
The lowest views he got for a particular video is 211k thousand views as at the time of making this video and the estimated earnings for this video on youtube is $2,000 dollars.
The highest view he got for a particular video in this period of 2021 is 37 million views and the video is Jowo featuring the pop BBnaija celeb Nengi.
The Fem crooner is expected to garnered a wooping sum of 15-20 thousand dollars for this video alone, that’s about 8.2 million Naira.
Bear in mind that Davido has other highly viewed videos in this time period. Some from 8 million views to 7 million views and so forth.
Adding up all these video views in this time period we discovered that Davido has 102 Million youtube video views so far!
Do the maths…
According to Social Blade a Youtube channel stat organisation and other reliable metrics and sources For a video like that Davido can make about 90 – 100k thousand dollars from youtube this year alone!
convert that to Naira… that is a huge 41 million Bucks.
To be sincere
Who do you know that earns that much money in a year? Tell me. Besides, the year has not ended yet.
Note that this is just for video views alone, other youtube monetization are available for top musicians like Davido and his earning potential is just abundant.
His channel has 7.3 million subscribers and a total views of 979 million since November 2018 that the channel was created by him.
All these activites also add to Davido’s huge net worth of $32 Million Dollars
The Conclusion (How Davido Makes Money on Youtube)
On a busy year davido can make from 50 to 100 million naira from Youtube alone! and that is possible considering his high caliber status.
Forget the popular chit-chat and side talks that goes around that youtube pays low. That does not apply to top musicians because they have high value and their labels sometimes negotiate this payment deals for them, which also gives them an edge over some small individual channel managed by one person.
If you are a davido fan, I hope you are motivated by the findings in this video because it was specifically made for you.
But, if for any reason, a youtuber is watching this video and has come this far with us, just know that one day your time will come. Its just a matter of time and consistency.
There you have it guys. How Much Davido makes on Youtube and How.